Brand designer ChristianAudigier has the reputation of  KingofJeans , previously served as Levi's and other major brand designer, and later bought the patent TATTOO Godfather DonEdHardy creation will DonEdHardy the tattoo art of the introduction of the legendary fashion elements and note Rupang Ke street culture, combined with tattoo tattoo art and fashion. When the cowboy met a genius tattoo godfather, the cooperation of the two masters to redefine the street fashion (StreetFashion), daring to create a very American spirit of the brand characteristics, in 2005 to create their own brands - Ed Hardy.

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